Table of contents
Principles of Marketing for Teens with Marwa Rakha
COMING SOON! قريباً
Principles of Marketing for Teens with Marwa Rakha
مبادئ التسويق لليافعين مع مروة رخا
A series of live lectures via Zoom – unrecorded for privacy reasons.
سلسلة من المحاضرات التفاعلية على زووم – غير مسجلة للحفاظ على الخصوصية.
Course Duration: 12 months
مدة الكورس: 12 شهر
One lecture per week – 60 minutes.
محاضرة أسبوعية لمدة 60 دقيقة
Age: 13 – 19
السن: 13-19
Prerequisites
Principles of Marketing for Teens with Marwa Rakha prerequisites:
Fair understanding of English
A laptop (windows) and internet
Successful completion of Teen Empowerment Tools with Marwa Rakha
المتطلبات
متطلبات حضور كورس مبادئ التسويق مع مروة رخا:
فهم مقبول للغة الإنجليزية
لابتوب ويندوز وإنترنت
إتمام سلسلة أدوات تمكين اليافعين مع مروة رخا بنجاح
Materials
Material: Interactive Book in English. (Principles of Marketing for Teens with Marwa Rakha)
المادة العلمية: تطبيق تفاعلي باللغة الإنجليزية
Arabic support in the audios and during the sessions.
يوجد دعم باللغة العربية خلال المحاضرات والتسجيلات الصوتية المتاحة بالتطبيق.
To check availability, please send me a message
آداب الحضور
الحضور قبل الموعد المتفق عليه بخمس دقائق
الدخول من لابتوب (ويندوز)
فتح التطبيق
فتح الكاميرا والصوت
النقاش والتفاعل
References
Principles of Marketing, by. Philip Kotler and Gary Armstrong, published by Pearson Education©
Marketing Management, by. Philip T. Kotler and Kevin Lane Keller, published by Pearson Education©
Who is Marwa Rakha?
Montessori Egypt: Who is Marwa Rakha?
Marwa Rakha – Instructor Honor Roll – May 2005 – December 2009
Marwa Rakha: School of Continuing Education (AUC)
شهادات تدريب المدربين – Marwa Rakha TOT Certificates
Contents: Principles of Marketing for Teens with Marwa Rakha
- INTRODUCTION
- Sales versus Marketing!
- Marketing?
- Sales?
- What is Marketing?
- What is Marketing Management?
- What is Marketed?
- Demand?
- A Simple Marketing System
- Key Customer Markets
- Sales versus Marketing!
- Eye on the Future!
- Vision
- Mission
- Goals
- Objectives
- Strategy
- Tactics
- Tasks
- The Bigger Picture
- Holistic Marketing
- Marketing Management Tasks
- The Marketing Strategy
- The Strategic Planning, Implementation, and Control Processes
- The Business Portfolio
- Strategic Business Units
- Expansion Grid
- Close-Up: Marketing Management
- Needs Wants Demands
- Needs and Trends
- Fad?
- Types of Wants
- Consumer Behavior
- Factors Affecting Consumer Choices
- Psychological Factors
- Social Factors
- Cultural Factors
- Personal Factors
- Economic Factors
- Roles
- Loyalty
- Loyalty Segmented
- Factors Affecting Consumer Choices
- Buyer Decision Process
- Perceived Risk
- Consumer Involvement
- Buying Patterns
- Needs and Trends
- Company Orientations
- The Production Concept
- The Product Concept
- The Selling Concept
- The Marketing Concept
- The Societal Marketing Concept
- Segmentation
- VALS
- Targeting & Positioning
- Types of Market Targeting
- Value Proposition
- Value and Satisfaction
- The Marketing Funnel
- STPD
- Differentiation
- Perceptual Map
- USP
- Differentiation
- Needs Wants Demands
- The Strategic Planning, Implementation, and Control Processes
- Marketing Environment
- Micro Environment
- Macro Environment
- SWOT Analysis
- The Marketing Mix
- The 4 Ps
- Product
- Product Levels
- Distinctive Characteristics of Services
- Consumer Goods Classification
- Service – Goods Mix
- Product Differentiation
- Services Differentiation
- Services: Types of Marketing
- Service Quality Model
- Service Quality Model
- Services Differentiation
- The Brand
- Brand Elements
- Brand Elements Choice Criteria
- Brand Elements Choice Assessment
- Slogans
- What’s the Slogan?
- Brand Dynamics Pyramid
- Brand Resonance Pyramid
- Brand Rational & Emotional Routes
- Brand Development Strategies
- Brand Narrative
- Brand Story
- Brand Story Guide
- Brand Story
- Measuring Brand Experience
- Brand Elements
- Product Lifecycle
- Introduction Strategies
- Growth Strategies
- Maturity Strategies
- Decline Strategies
- BCG Positions & Product Lifecycle
- Product Mix Pricing
- The 5th P
- New Product Development
- Why Not?
- New-Product Development Decision Process
- Find New Ideas
- Ways to Find New Ideas
- How New Ideas Die!
- Concept Testing
- Measuring Product Dimensions
- Prototype Testing
- Product Levels
- Price
- Pricing Mistakes
- Consumer Psychology
- Psychological Pricing
- Charm Pricing
- Odd/Even Pricing
- Decoy Pricing
- Price Appearance
- Price Anchoring
- Center Stage
- Innumeracy
- AB Testing
- Psychological Pricing
- Steps: Pricing
- Pricing Objectives
- Survival: Pricing Objectives
- Maximize Current Profit: Pricing Objectives
- Maximize Market Share: Pricing Objectives
- Maximize Market Skimming: Pricing Objectives
- Product-Quality Leadership: Pricing Objectives
- Price vs Quality
- Price vs Brand
- Demand
- Less Price Sensitivity
- Estimating Cost
- Types of Cost
- 3Cs
- Pricing Methods
- Markup
- Going Rate
- Value
- Image
- Auction
- Target Return
- Price Discounts
- Cash
- Quantity
- Functional
- Seasonal
- Trade-In Allowance
- Promotional Pricing
- Promotional Pricing
- Loss Leader
- Special Event
- Special Customer
- Cash Rebates
- Low-Interest Financing
- Longer Payment Terms
- Warranties
- Psychological
- Differentiated Pricing
- Customer Segment
- Product Form
- Image
- Channel
- Location
- Time
- Pricing Objectives
- Place: Marketing Channels
- Communication Channels
- Distribution Channels
- Service Channels
- What is a Marketing Channel?
- Horizontal Marketing Channel
- Intermediaries
- Wholesalers
- Retailer Types
- Non-Store Retailing
- Franchises
- Distribution Strategies
- Push
- Pull
- Hybrid
- Consumer Expectations
- The Flow
- Marketing Channel Levels
- Reverse Flow
- Private Label Brands
- Promotion: IMC
- Marketing Communications
- MarCOM Modes
- Advertising
- An Ideal Ad Campaign
- Why Advertising?
- Why Advertising?
- 5 Ms
- Ad Goals
- Budget
- Media Selection
- Scheduling
- Advertising Impact
- Evaluation
- Sales Promotion
- Consumer Sales Promotion
- Samples
- Trade Sales Promotion
- Trade Sales Promotion
- Consumer Sales Promotion
- Events/ Experiences
- Events/ Experiences
- Why Sponsor Events
- Public Relations
- Public Relations
- Public Relations Role
- Public Relations Tools
- Personal Selling
- Personal Selling Tools
- Sales Kit
- Sales Presentation
- Sales Meeting
- Sales Incentives
- Sales Samples
- Fairs, Trade Shows, and Conventions
- Types of Sales Representatives
- Sales Tasks
- SPIN
- Steps in Effective Selling
- Personal Selling Tools
- Direct Marketing
- Direct Marketing Tools
- The Offer Strategy
- Interactive Marketing
- Online Ads
- E-marketing
- Mobile Ads
- Word of Mouth
- Social Media
- How to Start the Buzz?
- Advertising
- The Communication Process
- MarCOM Modes
- Developing Effective Communications
- Communication Objectives
- Communication Strategy
- Message
- Creative
- Positive and Negative Appeals
- Message Source
- Emotional Appeals
- Rational Appeals
- Communication Channels
- Budget
- Cost Effectiveness
- Marketing Communications
- Product
- The New 4 Ps
- Model of Consumer Behavior
- Adoption
- Adopter Categorization
- The 4 Ps
- Marketing Research
- Research Methods
- Questionnaire Tips
- The Marketing Plan
- The Executive Summary
- The Situation Analysis
- The Market Summary
- The Market & Its Attributes
- Competition
- Product or Service Offering
- SWOT
- Keys Success/Failure
- The Market Summary
- Financials
- Implementation, Evaluation, and Control
- Evaluating the Marketing Plan
- International Marketing
- Why Go Global?
- Risks
- How Fast?
- Cultural Differences
- Adapting
- International Strategies
- Final Words
- Corporate Social Responsibility
- The End
- Marwa Rakha
- Adam Basha Ahmed Naji
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